Our Story

Welcome to the Alphabet Alley family!  We are a family owned and operated business.

The idea for Alphabet Alley began after the arrival of Marilyn's first child, Mary Lee, in 2003.  Marilyn embarked on a search for entertaining faith-based toys for her daughter, but was unable to find fundamental toys with a positive message that children actually wanted to play with.  There were wonderful books and videos but no basic blocks, puzzles or games that combined toddler fun and a Christian message. 

A decision was made to create these toys for other young children and Alphabet Alley was born!  Marilyn enlisted the help and hard-work of her mother Linda and her aunt Marilyn (also known as Mimi) to start the company in 2004.  Their commitment to quality, faith and fun remains the focus for all of their toys today.   

Alphabet Alley toys toys bring play and learning back to basics.  Many of the toys are multi-use  - combining numbers, letters, words, pictures and motor skills all in one product.  The puzzles also come with “extras”, like the biblical references printed on the back of the puzzle.  The graphics are simple and appealing – beautifully illustrating familiar words and stories.

It is our sincere wish that Alphabet Alley toys will bring smiles and joy to the children in your life.

Marilyn, Linda & Mimi